Privacy Declaration / Data Protection
1) Basic Information on Data Processing
This privacy declaration explains how we use personal data on our website and for what purposes.
You can access this information at any time on our website.
We take the protection of your personal data seriously and treat your personal data as confidential and in accordance with the EU General Data Protection Regulation (GDPR). We collect, use, and store personal data exclusively within the scope of the provisions of data protection laws. These include, in particular, the EU General Data Protection Regulation (GDPR), the new German Federal Data Protection Act (BDSG-Neu), and country-specific data protection laws. In concrete terms, this means that we will only use your data if permitted by law. In other words, we may process your data if it is necessary for the provision of our services or if it is required by law, you have given your consent, or if the processing of the data is justified on the basis of our legitimate interests (commercial operation of our company and security of our website).
Terms such as "personal data" and "processing" correspond to the definitions in the GDPR.
The controller for the data processing is:
King & Mayr GmbH & Co. KG
3) Legal Bases
Please note that inter alia the following legal bases exist for the processing of data:
· Consent, Art. 6 para. 1 a) and Art. 7 GDPR.
· Processing for the performance of our services, implementation of contractual measures, Art. 6 para. 1 b) GDPR.
· Fulfillment of our legal obligations, Art. 6 para 1 c) GDPR.
· Protection of our legitimate interests, Art. 6 para, 1 f) GDPR.
4) Disclosure of Data to Third Parties and Third Party Providers
We will only disclose your data to third parties within the scope of the legal requirements, for example if this is required for contractual purposes on the basis of Art. 6 para 1 b) GDPR or is justified on the basis of legitimate interests in accordance with Art. 6 para. 1 f) GDPR.
If we use third parties to provide our website, we will take appropriate legal precautions and appropriate technical and organizational measures to ensure the protection of your personal data.
5) Collection and Use of Data
We collect and use the personal data of every user insofar as this is required for the user to be able to use our website. This includes, in particular, features identifying the user and details on the start, end, and scope of the use of our website.
We collect a range of general data and information each time our website is visited. This general data and information is stored in the log files of the server (see point 7 of this privacy declaration).
We maintain technical and organizational measures for the purpose of ensuring data security. However, we draw your attention to the fact that online data transmission (e.g., when communicating via email) can be exposed to security vulnerabilities. It is not possible to ensure the seamless protection of data against access by third parties.
7) Server Logs
We collect data on every access to the server on which our website is located based on our legitimate interests within the meaning of Art. 6 para. 1 f) GDPR (so-called server log files). Your browser transmits these server log files to us automatically. The data collected in this way includes the date and time of access, location, country, state, region, town/city, URL (web address) of the referring website, the file retrieved, notification regarding successful retrieval, the browser type and the browser version, as well as information about the user's operating system. We use this information solely for statistical purposes and for internal analysis purposes, such as improving the website. This data cannot be attributed to specific people. This data is not combined with other data sources.
Cookies are used on our website to make the web pages more attractive and to enable the use of certain functions. Cookies are small text files that are stored on your computer and enable your browser to be recognized. They therefore also enable us to determine how frequently our websites are visited and the volume of users.
"Session cookies" are used on our websites. They are stored temporarily and only for the duration of the use of one of our web pages. They are then deleted automatically.
"Permanent cookies" are also used in order to record information about users who visit our websites more than once. With the aid of permanent cookies, we can recognize users and ensure that they enjoy optimal use of our websites.
Website users can prevent cookies from being stored on their computer by changing their browser settings. Cookies can be prevented from being stored by selecting the “Block all cookies” option in the browser settings. This may restrict the functionality of our website.
9) Google Analytics
Based on our legitimate interests within the meaning of Art. 6 para 1 f) GDPR (i.e. interest in the analysis, optimization and economic operation of our website), we use Google Analytics, a web analysis service provided by Google Inc. ("Google").
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (
Google will use this information on our behalf to evaluate the use of our website, to compile reports on the activities on our website and to provide us with further services related to the use of our website and the internet usage. In this case, profiles with pseudonyms of the users can be created from the data processed.
We use Google Analytics to display advertisements of Google’s advertising services and its affiliate advertising services only to those users who have shown an interest in our website or who have certain characteristics (e.g. interests in specific topics or products) that we submit to Google (so-called "Remarketing" or "Google Analytics Audiences"). With Remarketing Audiences, we also want to make sure that our ads are in line with the potential interest of users and are not annoying them.
We only use Google Analytics with activated IP anonymization. This means that Google will shorten the IP address of the users within the member states of the European Union or contracting states of the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be sent to a Google server in the US and shortened there.
The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly. By downloading and installing a browser plug-in, users may also prevent the collection of the data generated by the cookie and related to its use of the website and the processing of such data by Google. The browser plug-in is available at the following link: http: // tools .google.com / dlpage / gaoptout? hl = en.
For more information about Google's data usage and opt-out options, please visit Google's websites: ("How Google uses information from sites or apps that use our services"), (" Advertising "), ("Make the ads you see more useful to you ").
10) Contact Form
If you submit an inquiry to us using the contact form, we will store your details from the contact form, including the contact details you have provided therein, for the purposes of processing the inquiry and in case there are any follow-up questions. We will not pass on this data without your consent (with the exception of the processors who help us to provide our website).
The data is processed on the basis of Art. 6 para. 1 b) GDPR.
11) Your Rights
Provided that the statutory requirements are met, you are entitled to rights in accordance with Art. 15 to 22 GDPR. These are your rights of access, rectification, erasure, restriction of processing, and rights to data portability.
In addition, you have a right to object to the processing that is based on Art. 6 para 1 a) or f) GDPR, i.e. when the data processing is based on your consent or our legitimate interests.
12) Right to Lodge a Complaint with the Supervisory Authority
In accordance with Art. 77 GDPR, you are entitled to lodge a complaint with the supervisory authority if you consider that your data is being processed unlawfully.
13) Erasure of Data
The data stored by us will be erased as soon as it is no longer necessary for its intended purposes and the erasure does not conflict with any statutory retention requirements. In accordance with Section 257 of the German Commercial Code (Handelsgesetzbuch, HGB), the statutory retention period is six years and ten years in accordance with Section 147 of the German Fiscal Code (Abgabenordnung, AO).